FAQs
How does it work?
Informed by human biological brain function, our software algorithm assesses content based on your 5 neural pathways: light density, textural contours, object definition, colour dimension and pattern direction.
By replicating the way the human brain ingests content, we are able to show you exactly how your content is performing. Unbiased data, that is within 98% accurate to the human eye.
WHY IS TESTING SO IMPORTANT?
Visual Attention is not about what you recognise… it’s about what you see first.
Visual Attention teaches us about the significance of our content components and the order in which we receive them, and informs us if it is likely the viewer we see the content at all.
Understanding this enables marketing and creatives to this information to their advantage. Delivering exactly what they want the consumer to see. and in the right sequence.
What content can I test?
We can test all visual media types including moving image and real-time web browsing.
Some key touch point area we can test:
Physical Aisle - Packaging, Planograms, Point of Sale, Spaces & Shopper Marketing
Advertising - Key Visuals, As copy, Out of Home, Rich media & TVCs
Digital - eCommerce, Digital Ad Assets, Websites, Amazon, Social content, Digital @ shelf.
